Falafel and Shwarma is perhaps the food that most people associate with in the Land of Israel.
All across the country, many small and larger joints compete in order to say who’s falafel is the tastiest.
The truth is that almost all of these places are just great.
But, Yashka Shawarma has a little bit of an upper hand on so many other places because of the welcoming feeling that one gets right when walking in for the first time.
Organizational psychologist/management consultant turned Movie Producer (“Home Game” on Gush Katif), Avi is now CEO of 12Tribe Films, a business specializing in video and social media marketing for Israel. You can also follow my mobile updates on Telegram: https://t.me/aviabelowupdates